Training your staff to be better at their jobs is not only a business owner’s responsibility, but it’s also expensive and time-consuming. When someone suggests that you use YouTube for your business’ training purposes, the first thought is: “Are you crazy? We don’t have the money for that!” That is a reasonable response if the suggestion was that you start making YouTube videos for your business’ training purposes, sure, but if you use YouTube resources that are already there, you can quickly improve your business with nary a penny spent. Today, we will discuss the options that can make using YouTube a strong resource for your business.

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Think about the apps you use daily—Google Drive, Netflix, Spotify, even Instagram. All of these run on cloud-based services, which basically means they store and process everything online instead of relying on one physical device. Businesses, big and...