Do you remember when you were able to Google something and get the answer immediately, and not have to scroll past ads, sponsored results, and a not-totally-reliable answer hallucinated by an AI? You aren’t the only one. This trend of gradually declining quality in the products and services we all rely on has a very specific, descriptive name that efficiently captures what is happening to tech while also making all our feelings about it exceptionally clear.
In 2022, technology critic and author Cory Doctorow coined the term “enshittification.” The term was named the Word of the Year by the American Dialect Society in 2023, even beating out “AI.” It has proved so resonant that its use has expanded beyond social media platforms to include hardware, software, and technology in general.

